This article first appeared in Your Business magazine. Imagine you’re going to sell your business ten years from now. How much is it going to be worth? What are you going to do between now and then to increase its value steadily and substantially? In answer to those questions, the management consultant Peter Drucker is [...]
BTS Group AB in Stockholm, Sweden, is the world leader in customized business simulations that enable companies to test and try-out their business plans before anything goes ‘live’. Along the way, people practice alignment, build confidence, bolster competence and motivate action that dramatically increases the odds of winning… This BTS logo idea illustrates the business’ offering, [...]
Globe Telecommunication Corporation is the largest mobile telecom provider in the Philippines. It believes its 5G network promises not just a faster service for its customers but ‘a hypnotising and fascinating interaction with an ever-changing and evolving digital world’ that includes apps and services, mobile TV, gaming, 3D television and cloud computing. We [...]
Sang Song (Love Food) is a Japanese chain of restaurants that offer more than just great food. It offers a Japanese experience. From karaoke to theatre and music, it explores all the senses - as the logo so eloquently expresses.
The creative brief for a logo for Wiseware-Micron® — the Denver based microprocessor assembly & sales startup for SMEs (supported and funded by Intel®) — was clearly defined. Please make sure our name is somehow reflected in the icon; make clear what a processor does (connect, control and distribute information); and above all, make us look [...]
A biosimilar is a biologic medical product highly similar to another already approved biological medicine. Sandoz manufactures medicines that are of high quality but are more affordable. The Sandoz brand represents itself as a biosimilar crest of quality. Sandoz is part of Novartis, the Swiss-based global healthcare company.
Founded in 2001, Axiom Law had experienced early success, but needed a more distinctive identity that could help them overcome some significant hurdles before taking their business to the next level. We developed a strategy that positions the brand as an organisation that redefines the business and image of Law. Bring humanity, friendliness, and warmth [...]
PRO-digitaal specialises in servicing post-production broadcast equipment used in today’s digital studios. The company is based in Hilversum, the Netherlands. By specialising in particular types of equipment, i.e. HD colour correction, Flame, Flint, DaVinci and other cutting-edge soft & hardware products, they are able to offer faster turnaround than other service centres. What were the [...]
Sonor Audio was founded by Roy Witelson, a man with an ear and an obsession: to build loudspeakers that deliver the right sound to that ear, whatever it takes. As we walked around the factory we soon realised that, in the same way Sonor speakers express music as faithfully as possibly, the Sonor brand [...]
A book on investing which ordinary people will actually read? Investing appears to be a bewildering, overwhelming, eye-watering world. Is it possible to write and design a book which will convince you otherwise? Here are a few pages from a book which many people reckon is the best introduction to making the most of the market. [...]
