The creative brief for a logo for Wiseware-Micron® — the Denver based microprocessor assembly & sales startup for SMEs (supported and funded by Intel®) — was clearly defined. Please make sure our name is somehow reflected in the icon; make clear what a processor does (connect, control and distribute information); and above all, make us look professional and trustworthy to decision makers. On top of this, a special wish from CEO Harry Wiseware: to somehow not forget about our local native American Navajo roots.