BTS Group AB in Stockholm, Sweden, is the world leader in customized business simulations that enable companies to test and try-out their business plans before anything goes ‘live’. Along the way, people practice alignment, build confidence, bolster competence and motivate action that dramatically increases the odds of winning… This BTS logo idea illustrates the business’ offering, [...]
Founded in 2001, Axiom Law had experienced early success, but needed a more distinctive identity that could help them overcome some significant hurdles before taking their business to the next level. We developed a strategy that positions the brand as an organisation that redefines the business and image of Law. Bring humanity, friendliness, and warmth [...]
PRO-digitaal specialises in servicing post-production broadcast equipment used in today’s digital studios. The company is based in Hilversum, the Netherlands. By specialising in particular types of equipment, i.e. HD colour correction, Flame, Flint, DaVinci and other cutting-edge soft & hardware products, they are able to offer faster turnaround than other service centres. What were the [...]
An ominous, overwrought orange eye stands central in this design proposal for the Dutch version of Kallocain, a 1940 dystopian novel by Swedish novelist Karin Boye that envisions a future of drab terror. Seen through the eyes of the idealistic scientist Leo Kall, Kallocain is a depiction of a totalitarian world state. [...]
Big Fart by Hugh Hass. This concept toilet book contains silly humour and many, many fart jokes.
The Accidental Universe. The world you thought you knew. By Alan Lightman. This powerful cover design breaks through the clutter and reveals our unique and special place in the vast universe around us. With passion and curiosity, Alan Lightman explores the emotional and philosophical questions raised by recent discoveries in physical cosmology that are [...]
The National Endowment for the Arts created an online platform to allow ordinary people to participate in the arts. ‘Art Works’ allows them to experience the power of their imaginations, develop their artistic skills and even share their enthusiasm.
Don't expect a USP. Expect a Repetitive Pleasure. We don't place the USP - the consumer promise - at the heart of everything. We've moved on from that thinking. A USP is the manufacturer talking at the consumer. It's one-way communication. It's rational, intrinsic and insistent on being 'beneficial.' A value proposition makes the consumer a recipient of [...]
The USP has reached its sell-by date. But how do you replace it? Traditionally, when brands are developed, there's a Unique Selling Proposition at the heart of everything. "What is the one thing we can promise consumers?" Rosser Reeves of the Ted Bates agency introduced the Unique Selling Proposition in the 1940s. His claim-based advertising made Ted Bates hugely [...]
