Designed for peace of mind
Large-scale mining projects, because of their complex nature, can suffer from catastrophic budget and time overruns. From Day One, Semane Engineering Solutions have had a conservative, "lets be absolutely sure about this" approach to the solutions they design. It is built into the founding partners' DNA. Twenty years later, it has stood them in good [...]
At the heart of a business there is a handful of words.
Strategy is both the promise and the responsibility to make a difference to the life of a business. It is important. A lot rests on its shoulders. And yet strategy starts with something that appears to be disarmingly simple. At the core of any business there is a handful of words, usually a line or two, [...]
Art Works
The National Endowment for the Arts created an online platform to allow ordinary people to participate in the arts. ‘Art Works’ allows them to experience the power of their imaginations, develop their artistic skills and even share their enthusiasm.
Innocity magazine
Innocity magazine tracks the latest in tech, science and culture and writes about the effects they have on society. This concept magazine is born out of Innocity Tours, a Dutch travel agency that focuses on organising trips to cities, regions and companies that are innovation-driven.
Mademoiselle
The softly sensuous motion of the Mademoiselle logo is made for the screen. It reflects, of course, the swirling elegance of the scarves and shawls. At the same time, the online experience is everything fashion should be – contemporary and intriguing. The parallax sliding device allows women to explore their fascination with Mademoiselle’s design and [...]
Fascinate or fail
Fascinate or Fail. We’ve all experienced the power of fascination. That moment when you find yourself in a different world and it’s only later that you realise you had forgotten everything else. If your logo captures people's attention, you're already ahead. You've triggered something. You've engaged an audience. Fascination is the goal I set myself [...]
The twin strands of a company’s DNA.
The twin strands of a company’s DNA. Even the most mundane B2B brand generates shareholder value. 30 to 40 percent of the value of any share market in the world is generated by brands. Nike’s brand, being a mass consumer brand, generates 70 percent of its shareholder value. Given those figures, why wouldn’t a [...]
Protecting and unlocking the value of a business.
Protecting and unlocking the value of a business. It is a Big Ask for a product to be the only source of what makes a business matter. Even if a business has developed a competitive edge, you can be sure it will be copied. Even if a business has committed to constant innovation, you can [...]
Every business needs to know why it matters.
Nothing is more important to the fortunes of a business than understanding why it matters. How will it make a difference to its customers’ lives? What meaningful contribution will it make, functionally, as a product, and emotionally, as a brand? What’s in it for them? Write this understanding down in a handful of words. Everything else [...]