Fascinate or Fail.
We’ve all experienced the power of fascination. That moment when you find yourself in a different world and it’s only later that you realise you had forgotten everything else. If your logo captures people’s attention, you’re already ahead. You’ve triggered something. You’ve engaged an audience. Fascination is the goal I set myself every time I design an identity. – Joost Hulsbosch
Contemporary technology used to produce a logo that is endlessly fascinating – in the same way that the online music provider use technology to express an endlessly bewitching mix of jazz and other contemporary music styles.
Sandoz – a world leader in generic medicines. What if their logo reflected their ethos of developing complex biosimilars? This work is a ‘graphic biosimilar.’ The S is replicated with Swiss precision to give a sense of the company which provides 90% of the world’s population with sophisticated yet affordable medicines.
Guess where the future of energy is…
When someone with style walks towards you on the street or enters a boardroom, your attention is drawn to them. Style works for companies too. Even in the clutter of a high street, it focuses people’s attention on your presence.
PRO digitaal in the Netherlands specialises in repairing post-production broadcast equipment. Joost’s pixel-based identity morphs the letters P-R-O into a continuous formation, reflecting the integrated, connective environment it lives in.