Nothing is more important to the fortunes of a business than understanding why it matters. How will it make a difference to its customers’ lives? What meaningful contribution will it make, functionally, as a product, and emotionally, as a brand? What’s in it for them? Write this understanding down in a handful of words. Everything else [...]
Businesses need to know that they matter. And why. They need to believe that what they do today matters enough to contribute their fortunes and their sustainability tomorrow. This is the both the promise and the responsibility of strategy. I believe our consultancy matters because: I have the ability to get to grips with the heart of [...]
This article appeared in the Financial Mail's Redzone on 1 June 2016. The value of brands that push back. The cliché is that products should be silver bullets and that brands should make life as rosy as a possible. But when brands ask people to do their fair share of the work, they make a [...]
When your product works and your brand matters. Every product or service must work. People must find it useful. And beneficial. Otherwise it will enter that brutal phase in the business cycle: creative destruction. But the contribution a product or service makes to society is not limited to its features and intrinsics. Its brand - the stuff "outside of the [...]
This company provides financial services to a sector of South African society largely overlooked by the industry: blue-collar workers. It is these people who stretch themselves to provide for their families and to improve their lot in life. Like many of us, they need a helping hand.
Every day, business leaders need to realise the potential of their company. They need to grow its value, command healthy margins and gain loyal customers. They do the necessary. They develop their leadership, cut their costs, optimise their supply chains, improve their call-centres... But is it sufficient? How do they get their hands on 'a difference that matters'? How do they bring to [...]
