Businesses need to know that they matter. And why.
They need to believe that what they do today matters enough to contribute their fortunes and their sustainability tomorrow.
This is the both the promise and the responsibility of strategy.
I believe our consultancy matters because:
- I have the ability to get to grips with the heart of a business’s strategy and contribute to it.
- Having done that, I understand how to develop a brand that (a) protects the value of the business (b) unlocks the potential of the business.
- And then I have the experience to bring the brand strategy back into the business to enrich the business in ways not dreamt of by its founders.
> In this way, a company’s business and brand strategies become the twin strands of its DNA.
I expand on these three stages in the next few tabs.
Please read through our thoughts and take a look at the work we do. If you believe we can add value to your business and would like to chat further, I’d welcome the conversation.
Mark Varder
mark@vh.co.za
