The line still illuminates the business. The Lighting Warehouse is a destination shop. It has lots of lights for less. How could we develop the brand? The opportunity lay in educating people about lighting: Learn what light can do. It can even add to the selling price of your home.
The heart of a brand for 30 years. Real food made real good - the brand positioning for Steers was done in the late 80s when the founder's son, John Halamandres, was a neighbour of a friend and we were dedicated consumers. Chips cut from real potatoes, buns made from real cake mix and [...]
Our proposal to give Sony a unifying ethos. Something that would inspire its employees as much as its customers. It's very own Just do it. Sadly, it didn't do it.
In late 2000, Satrix became South Africa's first provider of Exchange Traded Funds. It was launched as an innovative investment product for early adopters. In 2003, Varder Hulsbosch was appointed as the brand development agency. Believing that the early-adopter positioning would limit Satrix's market, we adapted Geoffrey Moore's Chasm theory and re-positioned Satrix as a [...]
Understand the problem and you'll understand the solution. Ability is Business Management Software. It's like SAP - "The best-run businesses run SAP" - but for smaller companies. Smaller 'enterprises' as they like to say. A decision about a business management system is not taken easily. It's going to be costly and it's going to be disruptive. [...]
