Real food made real good

The heart of a brand for 30 years.

Real food made real good – the brand positioning for Steers was done in the late 80s when the founder’s son, John Halamandres, was a neighbour of a friend and we were dedicated consumers. Chips cut from real potatoes, buns made from real cake mix and burger patties made from 100% real beef. If only we were paid R1 each time Steers uses the line.