Understand the problem and you'll understand the solution. Ability is Business Management Software. It's like SAP - "The best-run businesses run SAP" - but for smaller companies. Smaller 'enterprises' as they like to say. A decision about a business management system is not taken easily. It's going to be costly and it's going to be disruptive. [...]
We need to build a bridge from one side of a ravine to the other. On one side of the ravine is your business. On the other, the people you would like to reach. We pretty much apply the rigour engineers would, faced with a similar challenge. So we put on our engineering hard hats - we start [...]
How do we set about developing a brand? These are four phases that any project needs to go through. Phase 1. Immersion You know the stuff. What research do you have? What research do we need? Who are your clients? Why do they like you? Why don't they like you? Which clients should we talk [...]
Don't look for answers. Ask questions. Ad agencies' standard claim to fame is that they think out of the box. That's a terrible cliché. One that does a disservice to the people who do, in fact, have an extraordinary ability to come up with the most unexpected ideas. For clients whose train of thought [...]
