This critique first appeared on Bizcommunity.com on 29 January 2016. “Blood, sweat and tears will get you there, but joy… (pause) will take you further,” Jude Laws confides to me, almost personally, in Johnnie Walker’s new campaign. Hmm. What is happening to “Keep walking”? A few years ago, you could see the tinkering going on [...]
(An edited version of this article first appeared in the Financial Mail on 15 December 2015.) Business strategy and brand strategy: the twin strands of a company's DNA. In our experience, a lot of leaders battle to articulate their business’s purpose. They struggle to find what Professor Cynthia Montgomery, the past head of the Strategy Unit [...]
(This article first appeared in the Financial Mail's Redzone on 23 September 2015) Brand development’s biggest challenge – brand valuation. The Coca-Cola brand accounted for 54% of the company’s stock market value in 2007, according to Jan Lindermann, a former Global MD of Interbrand. I’m assuming the figure is not significantly different today. In case [...]
How to develop a beer brand from scratch. A brief summary of how we tackled the project. The opportunity South Africa has many beers. Castle - the beer for socialising. Amstel - slow-brewed. Hansa - now the beer for achievers. Carling - for real men. But is there a beer positioned for that classic moment: when [...]
A recruitment drive for the University of the Witwatersrand's School of Architecture and Planning.
Encountering the mystery. Wilderness Safaris change people's lives. Their journeys into the African bush are encounters with the profound and mysterious at the heart of mankind. As a result, people find themselves - quite unexpectedly - brought to tears when they realise it's time to leave. Our words and pictures can't capture that mystery, they can only [...]
How, specifically, can we help you? Your 'difference that matters.' In our experience, a lot of businesses battle to articulate their Purpose - the first step in establishing their Business Strategy. We're good at articulation. We can help. A difference that matters - what is yours? Brand development can deliver what the intrinsics of your business may [...]
For Sony Electronics USA, we created an identity to unify all Sony products as (1) high-definition (2) from the same design DNA.
Helping build MultiChoice's credibility in Africa since 2003. We have helped MultiChoice Africa with its corporate communication since 2003: with reputation communication to governments across Africa and with annual, country and stakeholder reports. The messages below set the tone for the brand. Recently, we refreshed the company's brand identity - everything from the overall look to signage [...]
