How, specifically, can we help you?

Your ‘difference that matters.’

  • In our experience, a lot of businesses battle to articulate their Purpose – the first step in establishing their Business Strategy. We’re good at articulation. We can help.
  • A difference that matters – what is yours? Brand development can deliver what the intrinsics of your business may battle to isolate.

Your brand development 

  • Your business and brand strategies should be like the two strands of the double helix of the DNA molecule. They should inform each other. They should build each other.
  • Your business matters to society. Brand development can make it matter more.
  • In a commoditised business world, brand development can give your business a long-term competitive advantage. It’s your single most valuable asset.

Your big idea

  • Do you have a central organising idea which guides everything your company does? Everything: your sense of purpose, your business development, your training, your communication, the management of your people, your induction programme…
  • Do you have that thing which your competitors fear most – your unfair competitive advantage?

Your brand identity

  • Your logo and visual identity.
  • Which may need updating to reflect a new era in your business.
  • Or which may need redoing completely so that it actually communicates something.