The unmistakeable line since 1994.
Hansa Pilsener was launched by SABMiller in 1975. Being a pilsener, it was marketed as ‘Refreshingly different’ to the brewery’s other beers – they were all lagers. In 1994, with the advent of democracy in South Africa, Hansa had the opportunity to become a true pilsener – by being brewed with the Saaz hop from the Czech Republic. Working at Leo Burnett at the time, we introduced a property to the Hansa brand which has proved remarkably enduring: The unmistakeable kiss of the Saaz hop.