Can you alone make your company wildly successful?
Can you and your fellow directors, powered by your desire to make a dent in the universe, take your business up where it belongs? It’s the hard route to success, especially when you remember that there is an entire army of people, with a lot of pent-up energy, looking for a cause to believe in.
How did Apple acquire a global army of fiercely loyal consumers? Why did these ordinary folk choose to champion everything Apple does? What is it about Apple? Is it the operating systems? Is it the cool design? Is it the constant innovation?
Or are other forces at work? And if so, where exactly are they at work? Inside Apple? Or inside people’s hearts and minds?
Apple has always championed being different. Recall the hugely successful campaign, Think Different:
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently… The people who are crazy enough to think they can change the world, are the ones who do.”
Those sentiments arose from Steve Jobs – and they tapped directly into the psyches of millions of people. Steve Jobs was crazy enough to think he could change the world. And he did.
This stuff is important in our lives. Inspiration matters. Heroism matters.
The deeper you engage with people, the more they will champion your company, unasked. With them deployed, you and your sales team are no longer alone.
As The White Stripes would have it, “A seven nation army couldn’t hold you back.”