The better we understand the problem, the better we’ll understand the solution.
This is the great discipline that engineering teaches us.
We use the word problem loosely. Your business may face a challenge. A product may need to be launched. A perception may need correcting.
No company invests a large amount of money and time in a project if there isn’t a problem keeping them awake at night. We are here to help solve that problem. So tell us the problem. Let us understand the problem. Is it really the problem? Or is the problem actually something else?
Nothing focuses the mind quite like a problem clearly defined.